Published under a Margalla News house pen name.
Too many websites treat Urdu as an afterthought: a font is swapped, the page is flipped to the right, and the job is considered finished. That approach ignores how much typography shapes comprehension.
Urdu needs generous line-height, careful headline spacing, predictable punctuation and layouts that were designed for right-to-left reading from the beginning. A navigation bar that works in English can become crowded and confusing after a mechanical mirror.
Better Urdu design is not decoration. It is product quality. When type is comfortable, readers stay longer, scan headlines faster and trust the publication more. The web already has strong Arabic-script fonts and modern layout tools. What is missing is often not technology but attention.