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Netflix names former Disney executive Rice as new content chief; Bajaria departs

Netflix named former Disney executive Peter Rice as chief content officer effective October 26; Bela Bajaria departs. The announcement followed a memo about 6% layoffs (~1,000 employees), the biggest cut since 2022.

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Netflix has named former Disney executive Peter Rice as its new chief content officer, effective October 26. Bela Bajaria is departing.

The announcement came a day after staff received a memo about 6% layoffs — around 1,000 employees — the biggest cut since 2022.

The leadership change comes amid rising competition in the streaming market, with YouTube, TikTok and traditional streaming platforms all competing for audiences.

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Article: https://margallanews.com/story/mn-2026-10-15-netflix-peter-rice-content-chief